MMK101 focuses on the creativity involved in the marketing process, ranging from understanding consumer needs to designing customer-driven integrated marketing strategies using the marketing mix. MMK101 will develop your creative, strategic and critical thinking.
MMK101 Assessments overview
MMK101 assessment 1 and MMK101 assessment 2 are related. MMK101 assessment 1 is to make a marketing plan, equivalent to market research for the feasibility of a product (company) to enter a market (place). MMK101 assessment 2 is a marketing program. After the preliminary market research (MMK101 assessment 1) is completed, the marketing strategy and means (4P model) of the product (company) should be designed to achieve the promotion and sales of the product. Based on previous years' experience, MMK101 final exam is usually an open-book exam completed within 24 hours. MMK101 final exam is mostly in case study form, based on the product (company) case given, make analysis of market feasibility, marketing strategy formulation, plan implementation, etc. Students who need help can consult the customer service of GPA Expert.
MMK101 summative assessment 1
Summative Assessment 1 (Individual) | |
Brief description |
Market research report |
Assessment Output |
750 words |
Grading/weighting |
20% |
Assessment details |
1. The main task of MMK101 assessment 1 is to develop a marketing plan based on the case of a certain company. The main objectives are as follows: 1) Analyze the current situation of an industry. 2) Identify a primary potential market target and describe the consumer profile through variable analysis. 3) Determine product competitive advantages and market positioning strategies.
2. The report template has been provided for MMK101 assessment 1, which needs to be used. The template structure and score rubric are as follows: 1) Background (company overview and industry analysis). (300 words, 25 marks) 2) Consumer Market Segmentation. (250 words, 15 marks) 3) Target Market and Consumer Profile. (250 words, 20 marks) 4) Differentiation and Positioning strategy. (200 words, 30 marks) 5) Standard of communication in plan. (10 marks)
3. Important Notes 1) Title pages, summaries, tables of contents, charts, citation lists, etc., are not included in the word count (in-text citations and headings included). 2) Use standard font for the text (Times New Roman or Arial Narrow font, 12 point font, 1.5 line spacing), all images and tables should be included in the body of the report. 3) Word documents only. 4) Exceeding the word limit (10%-30%) will result in a score deduction (5%-15%). 5)Penalty of 5% of the available marks will be deducted each day for up to five days. (More than 5 days submission will be awarded zero) |
MMK101 summative assessment 2
MMK101作业2（个人） | |
Brief description |
Problem-based report |
Assessment Output |
1500 words |
Grading/weighting |
40% |
Assessment details |
1. MMK101 assessment 2 follows on from MMK101 assessment 1. Based on the target market and positioning strategy you have identified and recommended in MMK101 assessment 1, your task is to propose a detailed marketing mix program (4Ps ‐ product, price, placement and promotion). You are able to change the direction of the MMK101 assessment 2 based on the feedback from MMK101 assessment 1.
2. In the table provided in the MMK101 assessment 2 template, summarise (key points only) your target market/consumer profile, positioning strategy and positioning statement developed in MMK101 assessment 1. If you do not include this information in the table as required, the content will form part of your assessment word count. (summary is not included)
3. The report template has been provided for MMK101 assessment 2, which needs to be used. The template structure and score rubric are as follows: 1) Marketing Mix Strategies (1300 words) a. Product Strategy (10 marks, 225 words) b. Pricing Strategy (10 marks, 200 words) c. Distribution and Logistics (placement) Strategy (15 marks, 225 words) d. Integrated Marketing Communication (IMC) Strategy (25 marks, 550 words) e. Marketing Metrics (10 marks, 100 words) 2) Conclusion and Implications (10 marks, 200 words) 3) Standard of communication in plan. (10 marks)
3. Important Notes 1) Title pages, summaries, tables of contents, charts, citation lists, etc., are not included in the word count (in-text citations and headings included). 2) Use standard font for the text (Times New Roman or Arial Narrow font, 12 point font, 1.5 line spacing), all images and tables should be included in the body of the report. 3) Word documents only. 4) Exceeding the word limit (10%-30%) will result in a score deduction (5%-15%). 5)Penalty of 5% of the available marks will be deducted each day for up to five days. (More than 5 days submission will be awarded zero) |
MMK101 Summative assessment 3
Brief description |
24 hour online take home exam (Open Book) Anticipated writing time is 2 hours |
Assessment Output |
Final exam |
Grading/weighting |
40% |
The content of this course is generally not difficult, but you will learn and apply a lot of marketing theories and business cases, which should be taken seriously. If you have any doubts about the course, you can consult our course tutor online at GPA Expert.
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